#Ayotzinapa, origin and evolution of the mexican social movement on Twitter
Abstract
Mexico was shocked once again in September 2014 over the missing Ayotzinapa students - 43 of themnews, all from the Rural Normal Guerrero State School in southern Mexico City. Social networks, already in use by movements like #YoSoy132, witnessed the Mexicans’ claim. Twitter was the most popular to express the people’s claim to the Mexican government asking to return students alive. In this article, we show the study results of a large corpus composed by #Ayotzinapa tweets. Moreover, we also especially study, the young discursive genre labels, whose anonymity, minimalism and communicative speed, can reveal some facets of the government’s strongest criticisms. Our hypothesis states that from the popular use of the associated hashtags there is an evolution of them in order to reach a wider audience. Our findings show that labels’ transformation is required, over time, to remain in the social network.
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