Perception of visual contamination by panels publicity and posters: a legal review

Abstract

The objective of the research is to perceive the visual contamination produced by the advertising panels and posters, from the legal aspect. A descriptive design was used, for the collection of data a survey was applied to 80 people who traveled near the posters and advertising panels inquiring about their perception regarding visual contamination, such as the effects and consequences and the regulation of it. Among the results was that, 70% of respondents, did not know the visual pollution, despite being directly affected, 80% indicated that the advertising panels and posters generate irritation in view, 20% stress, 90% I point out that I never made any denunciation or complaint, and 60% of citizens do not know how to react to this problem, however it was not statistically significant. Regarding knowledge of the topic of visual pollution, 30% of the respondents demonstrated their knowledge regarding this matter. In conclusion, citizens do not perceive the effects and causes of visual pollution, which is why an adequate awareness is required so as not to alter the landscape or imbalance of the urban image and, above all, to regulate visual pollution.