Virtual reality in the promotion of tourism
Abstract
Virtual reality is transforming the tourism sector, allowing users to experience destinations around the world from the comfort of their homes. This technology allows users to explore the most popular, but also lesser-known places, making tourism more accessible and exciting. In addition, travelers can customize their experiences and experience adventures that would not normally be possible due to physical or financial constraints. The pandemic has accelerated the adoption of virtual reality in the tourism industry, as many tourists were unable to travel due to contingency restrictions. Therefore, tourism companies are using this tool to promote destinations and attract more customers. In addition to this, the use of dissemination and cultural promotion is also important. Although virtual reality still has limitations, it remains an exciting and innovative tool in the tourism and culture industry, and is likely to continue to grow in popularity and use in the coming years.
References
Barrado-Timón, D., & Hidalgo-Giralt, C. (2019). The Historic City, Its Transmission and Perception via Augmented Reality and Virtual Reality and the Use of the Past as a Resource for the Present: A New Era for Urban Cultural Heritage and Tourism? Sustainability, 11(10). https://doi.org/https://doi.org/10.3390/su11102835
Caciora, T., Herman, G. V., Ilies, A., Baias, S., Ilies, D. C., Josan, I., & Hodor, N. (2021). The Use of Virtual Reality to Promote Sustainable Tourism: A Case Study of Wooden Churches Historical Monuments from Romania. Remote Sensing, 13(9). https://doi.org/doi.org/10.3390/rs13091758
Castañares, W. (2011). Cuadernos de Información y Comunicación, 16, 59-81. https://www.redalyc.org/articulo.oa?id=93521629004
Cepeda Castillo, E. A., & Velasco Samaniego, V. M. (2022). Influencia del patrimonio cultural material al desarrollo turístico sostenible, del cantón Colta, provincia de Chimborazo. Revista de Ciencias Humanísticas y Sociales (ReHuSo), 7(2), 29-45. https://doi.org/10.5281/zenodo.6522804
Correia Loureiro, S. M., Guerreiro, J., & Ali, F. (2020). 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism Managment, 77. https://doi.org/10.1016/j.tourman.2019.104028
Fernández Calvo, V., Rühl, A., & Kubus, R. (2022). Virtual tourismin the post-pandemic reality: Economic-financial flows. Mercado y Negocios, 47(23), 57-84. https://doi.org/10.32870/myn.vi47.7678
Gómez de la Torre Barrera , M. B. (2020). Iniciativas digitales de los museos en tiempos del Coronavirus: una mirada a los museos más visitados del mundo. Universidad de Barcelona. https://renati.sunedu.gob.pe/handle/sunedu/3106023
Jaimes Leuro, L. M. (2021). Elaboración de una propuesta de un museo virtual de caligrafía clásica occidental, con base en la descripción de las estrategias museológicas desarrolladas por los museos virtuales de Bellas Artes. PONTIFICIA UNIVERSIDAD JAVERIANA. https://repository.javeriana.edu.co/bitstream/handle/10554/58441/ELABORACI%C3%93N%20DE%20UNA%20PROPUESTA%20DE%20UN%20MUSEO%20VIRTUAL%20DE%20CALIGRAF%C3%8DA%20CL%C3%81SICA%20OCCIDENTAL%20CON%20BASE%20EN%20LA%20DESCRIPCI%C3%93N%20DE%20LAS%20ESTRATEGIAS%20MU
Lo, W. H., & Cheng, K. B. (2020). Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising. Information Technology & Tourism, 22, 537-562. https://doi.org/10.1007/s40558-020-00190-2
Louvre. (23 de Febrero de 2021). The Mona Lisa in virtual reality in your own home. Louvre: https://www.louvre.fr/en/what-s-on/life-at-the-museum/the-mona-lisa-in-virtual-reality-in-your-own-home
Melo, M. (2021). Psicologia, tecnologia e comportamento humano: O caso do turismo virtual imersivo, uma alternativa sustentável ao turismo convencional. PsychTech & Health Journal, 4(3), 1-2. https://doi.org/10.26580/PTHJ.ed8-2021
Moscoso Sotelo, K. V., & Torre Saenz, O. M. (2020). Diseño de aplicación de realidad virtual para la promoción del turismo e incremento de la intención de visita de turistas a Perú. Universidad Peruana de Ciencias Aplicadas. https://repositorioacademico.upc.edu.pe/bitstream/handle/10757/653957/Moscoso_SK.pdf?sequence=3&isAllowed=y
Pakanen, M., & Arhippainen, L. (2014). User experiences with web-based 3D virtual travel destination marketing portals. Proceedings of the 26th Australian Computer-Human Interaction Conference on Designing Futures the Future of Design. Sydney. https://doi.org/10.1145/2686612.2686680
Pestek, A., & Sarvan, M. (2020). Virtual reality and modern tourism. Journal of Tourism Futures, 7(2), 245-250. https://doi.org/10.1108/JTF-01-2020-0004
Real Academia Española. (May de 2023). Real Academia Española: https://dle.rae.es/
Romero Prado, S. F. (2020). Tendencias de la realidad aumentada como herramientas para el desarrollo del sector turismo: una revisión de la literatura científica. Universidad Privada del Norte. https://renati.sunedu.gob.pe/handle/sunedu/3038156
Schelske, A. (2020). What Virtual Reality Knows That Pictures Do Not. The International Journal of the Image, 11(4), 1-11. https://doi.org/10.18848/2154-8560/CGP/v11i04/1-11
Trinidade, Y., Rebelo, F., & Noriega, P. (2018). Tourism and Virtual Reality: User Experience Evaluation of a Virtual Environment Prototype. En A. Marcus, & W. Wang, Design, User Experience, and Usability: Users, Contexts and Case Studies (págs. 730-742). International Conference of Design, User Experience and Usability. https://doi.org/10.1007/978-3-319-91806-8_57
VOMA. (2022). VOMA. VOMA space: https://visit.voma.space/
Wagler, A., & Hanus, M. D. (2018). Comparing Virtual Reality Tourism to Real-Life Experience: Effects of Presence and Engagement on Attitude and Enjoyment. Comunications Reports, 35(5), 456-464. https://doi.org/10.1080/08824096.2018.1525350
Wismantoro, Y., Aryanto, V. W., Pamungkas, I. D., Purusa, N. A., Amron, Chasanah, A. N., & Usman. (2022). Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit. Sustainability, 15(1). https://doi.org/10.3390/su15010446
Zapata Cárdenas, M. I., Hincapié Montoya, E. M., Díaz León, C. A., & Mesías Hoyos, C. (2014). Generación de contenidos digitales para la reactivación del patrimonio arquitectonico. Estudio de caso: plaza de mercado de techo cubierto de Guayaquil, Medellín. Anagramas-Rumbos y sentidos de la comunicación, 13(25), 145-166. http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-25222014000200009&lng=en&tlng=es
Copyright (c) 2023 Apuntes de Ciencia & Sociedad
This work is licensed under a Creative Commons Attribution 4.0 International License.
