Comparative analysis of the competitiveness and productivity of Hukk Makilla company, based on the methodology of Promperú Competitiveness Map, 2014

Abstract

Objectives: To describe the level of competitiveness and productivity of Hukk Makila´s company in the textile sector, situated in the district of Huayucachi, Huancayo. Methods: This is an applied research of pre- experimental design. The data collection was carried out through the application map of business competitiveness which facilitated the researcher to gather information on the level of competitiveness and productivity of the company. The purposive sampling was the company Hukk Makilla which participated in the Export Managing Program Training sponsored by Promperu. The measurements, following the design, were made in the initial and finale, in order to determine the respective diagnoses of Hukk Makila´s competitiveness. Results: The organization increased its competitiveness by 28 %, from 45 % to 73 %. The growth of competitiveness by areas was 83 % in Strategic Planning, 79 % in Accounting and Finance, 77 % Information Systems, 74 % in environmental management, 73 % in Production and Operations, 69 % Marketing, 65 % in Human Resources, and 62 % on Quality Assurance. Conclusions: It was concluded that the Business Management enables companies to increase their competitiveness and productivity as it has shown in this case applying innovative measures in different areas of the enterprise to get better improvements.