Augmented reality as innovation of advertising in attracting students for higher education
Abstract
Objectives: Develop augmented reality mobile and web applications and determine the innovation degree that represents to incorporate videos, 3D animated images and other elements in comparison with the traditional printed advertising media. Methods: The research has a descriptive level with transverse design. The sample was formed by 105 students interested in pursuing a professional technic career. The data collection was performed through structured surveys with closed questions to 105 young people who attended the briefings organized by the Continental Institute, which allowed the perception collecting of the technology that was showed. Results: It was found that 77,14% of respondents believe that both advertising augmented reality for web and mobile got their attention; in the web application the 3D logo was the most striking (45,71%); in the mobile application, the 74,29% valued the possibility to display various elements such as image, video and direct access to the website. Another relevant result was that 71,87% expresses that from it experience they have decided to study at Continental Institute. Conclusions: The augmented reality system application has represented an innovation in the way to display advertising in different media than the traditional ones (printed and limited to image and text). The 3D animated logo meant the most valued component in comparison with the video. The mobile technology use has been overtaken by the web application, we believe as a matter of accessibility of these devices in the studied sample.References
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